What are the factors that increase the monetary value of your website? This is what I’m going to discuss here.
You may have tried a hundred times and failed or your very first site may have sold for a very high price?
If you’re not earning from your site and maintaining it is costly, then it’s very important to ensure you are able to sell your site for an amount which would reflect the time spent on it. This is because maintaining a popular site can go beyond ones budget and lead to the site going down and many months of hard work following closely behind.
The Domain Name
This is very important. The better the domain, the greater the value of your site. A good domain name on its own is worth a lot (such as toys.com which the company Toys ‘R’ Us recently bought for $5.1 million).
An older domain name which has a history adds lots of value from both SEO and monetary value.
Generally the shorter domain name is worth more than a long one. There are many reasons for this which I won’t go through in this post to stick to the current topic. The only cases where a long domain name is worth lots is where you have a perfect keyword/brand/name match such as:
.com is best. .net and .org follow behind .com. Country specific TLD’s will be valued in their country such as the .co.uk for the UK.
Is the domain simple to remember and type? (Such as www.bing.com).
- Page Rank
The higher the Page Rank (PR), the greater the value of the domain.
- Alexa/Compete Rank
Higher Rank = Higher Value
Number of RSS Subscribers/Twitter followers
Basically, if you have a couple of thousand subscribers to your site and 10,000+ Twitter followers then that tells a person your site is very popular and liked by hundreds of thousands of people. Thus, gaining lots of loyal visitors who return often.
One important point to note: A site can have 100,000 useless Twitter followers. What’s important is the number of genuine (and thus quality) followers.
- Has your site been featured on the front page of Digg? Delicious? Design Float? etc.
- Is your site discussed on other sites and forums?
- Number of Bookmarks via Delicious?
- How often is your site retweeted?
- number of tweets per post
Number/Quality of updates over the last few months
The more updates your site has had over the last few months will very likely add value to your site. However, this only applies if they’re quality updates and have been very popular.
- Is your site ranking on page 1 of Google (even better – Number 1) for its main Keyword(s)?
- If so, is the Keyword Popular? A site ranking well for “Photoshop Tutorials” will be more valuable than a site ranking for “Photoshop Text Tutorials” simply because the former is searched much more that the latter.
A great looking site (such as www.webdesignerwall.com) will add thousands…
Ads and Income
Does your site have a source of income (through ads and sponsors etc.)?
Number of Registered Members
If your site hosts a community/forum, then the number of registered members is a very important factor. If you have a couple of thousand followers, this can potentially increase the value of your site by thousands.
Gaining high number registered newsletter subscribers is very difficult. Users are more reluctant to give their email address than to subscribe to an RSS Feed and so to have a large amount of email subscribers shows you and your site is a trusted one.
Number of unique visits/page views
This is probably the first thing a potential buyer will want to see and is the biggest selling point of a site.
If a site has a low number of monthly unique visits, then it will probably be the first and last thing a potential buyer will look at. Sometimes, just this will be enough to put a price tag of hundreds of thousands of pounds on your site. (The buyout of YouTube is a good example)
If your site is very well organised and built using a modern framework (PHP, ASP/X etc.) and CMS (WordPress, Drupal, Magento etc.) then it will attract a lot more people and increase the base value of your site quite a bit.
The reason for this is that most people are not masters of PHP, ASP/X and the different CMS’s out there! If you built your site using pure OOP (or no OOP at all!) then it will be very difficult for someone to become fully conversant with the code. By using popular packages such as WordPress, the buyer will have the peace of mind due to the very large community out there.
The bottom line is that some Industries are worth more than others. Two sites may be equal in all factors except the industry.
A website on Photoshop tutorials will generally be worth more than a site on a site about cups…
- Is your site expensive to run?
- Do your ads and sponsors bring in enough to cover hosting costs?
- Do you advertise anywhere elsewhere? If so, how much?
If this is a high figure then the value of your site will be lower.
SEO/Social Media Optimised?
- Is your site optimised for the three major search engines?
- Have you registered your website on all the social media sites relating to your industry?
- Do you have the original PSD’s and template files for your site, logo etc.
If you have a record of all changes to your site/emails/documents/registrant certificates etc. then it would earn the trust of many potential buyers and thus you can add another zero to the price… OK, maybe not another zero but definitely a good amount!
Is the history of the site recorded in detail (such as previous hosts, etc.)? If so, then this would also add lots of value to the site.
A site that has won many competitions (especially the difficult ones) will have its value increased considerably. Similarly, if the site has been featured on other (good quality, authoritative) sites will return a similar benefit.
As soon as your site is recognised offline, you have reached the next level. This is very difficult to attain and can take a good few years of very hard work. However once achieved, will add amazing value to your site.
Some of the places you can be recognised on are:
- Magazines relating to your industry
E.g. This site being featured in the UK based Web Designer magazine.
- A national/international newspaper prints an article you wrote on your site
- Your work being featured in museums and events
It all depends on your industry!
The points mentioned above are only some of the major ones. If you gain high marks in all of them, you can be sure your site is worth a fortune and there will be many out there who would be waiting for the sign (for sale) to go up!
However, if your site is worth a high figure, I’m sure you wouldn’t want to leave it anyway!!!
Hope you enjoyed this article. If you think I have missed anything, be sure to shout out!